Modular Trade Show Booth for Electronics Education and B2B

In 2017 I redesigned the trade show booth used for the Belkin Education and B2B team. 
The design I created was modular, and it was used for multiple shows, with the pieces reconfigured as needed. 

Infocomm 2018

In 2018 the booth was used by the B2B team for the Infocomm tradeshow, which focuses on LED displays and high quality AV technology. 

• The design included digital signage and three tables highlighting the three environments  where the displayed product would live - desktop, conference room, public workspace. 

• Two charge bars displayed wireless charging, and were a place to hold meetings.

ISTE 2018

For tech's most important educational tradeshow–ISTE, the Tech in Education Show–our booth repurposed our 2017 structure with a few changes.  

• The center piece was a column that could be used for display and serve as the towering booth sign, this year with digital signage.

• Attached tables served as demo areas and storage.

• Side columns served as demo spaces, housed videos, and storage units.

ISTE 2017

For tech's most important educational tradeshow–ISTE, the Tech in Education Show–our booth was doubling in size from 2016.  

• The center piece was a column that could be used for display and serve as the towering booth sign. 

• Attached tables served as demo areas and storage.

• Side columns served as demo spaces, housed videos, and storage units.

• Small stools added sitting space for meetings and served as storage.

The results were phenomenal! Booth traffic, and sales leads increased exponentially.